French-inspiredKosher · Cholov Yisroel · Yoshon

We craft dreams into edible art.

Fresh this morning:Crozzas, the croissant pizza.

Croissant pizzas, fruit-shaped mousse cakes, handcrafted sandwiches and specialty lattes, baked from scratch every morning.

See the menu Catering

A gloved hand scattering cherry tomatoes over mozzarella on a Crozza

Red heart-shaped mousse cakes on gold boards

Diplomat cream piped into a strawberry croissant

Raspberry powder sifted through a sieve into a matcha latte

Butter-laminated doughTopped like a pieBaked to order

NYC's first

What we make

Tradition on one side,
a little mischief on the other.

Full menu

Margherita Crozza on a wooden board: cherry tomatoes and basil over melted mozzarella

Crozzas

Croissant pizza. Laminated, layered, then topped like a pie.

Mousse cakes

Fruit-shaped, glazed by hand, a surprise in the middle.

Tomato and mozzarella sandwich on a board

Sandwiches

On sourdough, country white or multigrain, built to order.

Pastries & drinks

Croissants, brioche donuts, cookies and specialty lattes.

Full menu

The Crozza

A croissant. A pizza. Both, and first in New York.

Butter-laminated croissant dough, proofed overnight, then topped and baked to order.

NYC's firstBaked to orderScroll to build

1Croissant base
2Tomato sauce
3Fresh mozzarella
4Cherry tomatoes
5Basil
6Into the oven

Pick a flavor and watch it come together.

Order a Crozza

Shown larger. Every Crozza comes as a 6" individual pie or a trio of 4" minis.

The edible art collection

Fruit-shaped mousse cakes

The viral cakes, made kosher for the first time. Each one is a bavarois around a fruit heart, on a sablé base, glazed and finished by hand.

Pumpkin

Shaped like a little pumpkin, and here for the fall.

Mango

Shaped and glazed like the fruit, ripening red to green.

Strawberry

A glossy red heart on a gold board.

Tiramisu

Coffee and mascarpone, moulded as a single coffee bean.

Lemon

Bright yellow, scalloped, sharp in the middle.

See all mousse cakesNew shapes drop seasonally. Follow @viva.ladough to see them first.

Five shops

Come sit under the blossoms.

Avenue M, Brooklyn

501 Avenue M·(718) 513-3661

Sun–Thu: 8AM–6PM
Fri: 8AM–3PM
Sat: Closed

Lakewood, NJ

1700 Madison Ave·(848) 222-4662

Sun–Thu: 9AM–6PM
Fri: 9AM–4PM
Sat: Closed

Borough Park

4801 13th Ave·(347) 663-5222

Sun–Thu: 10AM–5PM
Fri: 9AM–3PM
Sat: Closed

Financial District

160 Broadway·(646) 448-4005

Sun–Thu: 8AM–6PM
Fri: 8AM–4PM
Sat: Closed

Midtown

525 7th Ave·(646) 386-7240

Sun–Thu: 8AM–10PM
Fri: 8AM–4PM
Sat: Closed

Our kitchen closes 30 minutes before the shop does.

All locations & hoursEvery shop is kosher dairy, Cholov Yisroel and Yoshon, and under its own kosher supervision.

Lakewood dining room under a cherry-blossom ceiling

Viva La Dough baker in pink uniform holding a tray of pastries under cherry blossoms

Born on Avenue M

Our story

Rooted in the heart of Avenue M, growing quickly, learning every day.

Every day our team bakes from scratch with classic techniques and thoughtful twists, from flaky croissants and brioche donuts to fruit-shaped mousse cakes and savory favorites.

We're a kosher dairy, Cholov Yisroel establishment under kosher supervision, and we welcome everyone, whether you keep kosher or simply appreciate beautifully made food.

Read our story We're hiring

Catering & custom orders

Let's bake something beautiful.

Pastry platters, custom cakes and branded treats for weddings, corporate mornings, showers and school functions.

Plan an event

Avocado and fried egg sandwich on a wooden board

The pastry case at Lakewood, rows of croissants and cakes

Sweet endings

Drop a cake. Or twenty.

Click anywhere to drop one. Drag them around.Tap to drop one. Drag or tilt to tip the pile.